According to Gary Hamel, to become a revolutionary industry, or to create new rules of the game in this era of revolution, we must create business concepts and their components. A difficult concept in the era of business consists of four main components: core strategy (Core Strategy), strategic resources (Strategic Resources), an intermediary for the customer (Customer Interface) and value network (Value Network). Four main components are linked by the three components of the bridge.
Between the core component of strategy and strategic resources linked by the configuration component activities (Configurations of Activities). Components of the benefits for customers and intermediaries linking the core strategies of customers. While the restriction component company (Company Boundaries) became a bridge between strategic resources and value network. In a difficult business model in the era is covered by four defining element of profit potential that consists of efficiency, uniqueness, suitability, driving profitability.The first component of this business concept is the core strategy which is at the core of how a company chooses to compete. The elements of these core strategy includes a vision and business mission, scope of product / market and business differentiation. Business vision is what is wanted is an ideal company and this business mission will lead to the statement of values, the will of the strategy, goals and objectives are great, many and brave and all performance targets. Vision and business mission is to provide direction and a set of criteria to measure progress. Vision is based on the spiritual capital of the company proved to toss. Merck Pharmaceutical has a vision that this company exists because the supply of medicines for the needy so that moving the research to work optimally.Google's mission is to organize the world's information and make it universally accessible and used. Missions with a rich spiritual capital, it makes Google its ad sales could explode. Of the 0.1 million U.S. dollars of capital in 1998 exploded in March 2007 with revenue reaching 3.66 billion U.S. dollars.
Meanwhile, Yahoo's mission is to connect people with their great desire, their community and world knowledge. The company was founded by Jerry Yang and David Filo with relatively small capital in 1994. Now the company has exploded with the acquisition of revenue 6.426 billion U.S. dollars by the end of 2006.The second component of a business concept in the era of hard power is the boast of strategic core competencies, strategic assets and core processes. Resources are specific and unique strategies, can change dramatically boast the power of competence to be the source of business concept innovation. This competence is an advantage of the company and can provide unique skills and abilities.
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